I recently presented a presentation for the technology platform Funraisin at their digital giving summit.
The presentation was called:
Fanclubs, Community, Tribes, Herds, The Next Generation Of People Powered Businesses.
The presentation helps to guide businesses and charities to understand:
- The next phase of business
- The formation of people around core ideas and believes
- Why fanclubs, community, tribes and herds are going to be shaping how we interact and support businesses
& - How to then proactively shape how we connect to other people and businesses.
The Full Presentation
If you attended the event and would like to rewatch the video click here.
Important Slides In The Presentation Broken Down
Slide | Explainer |
5 | Human Programming and how to understand how we are wired |
7 | Social cognitive theory and how to understand the human hierarchy and how we understand connection and formation |
11 | Social Platform numbers – how the numbers are so different and so large |
12 | Being more than just a social media blast channel |
13 | A wrong and false economy that is social media engagement |
20 | Why games are leading the way we should think |
21 | Rethink Apps and know which we use and why we use them |
22 | Social and chat apps are becoming social-tainment, more than what we think today |
24 | We are the anytime, anywhere generation and the impact (and responsibility) it has |
25 | An exercise for you to do to start building and targeting the formation |
27 | Human engineering and its importance |
30 | The 3 internet identities that go unspoken but are how the internet works |
31 | Insider intelligence – how to leverage insider information |
32 | Communication evolution – hit learn to reverse engineer meme’s |
35 | The formation’s broken down |
37 | Fanclubs and their importance |
38 | How Cameo can inspire you and your business |
39 | Community & its importance |
40 | Tribes and structure of tribal behaviour |
42 | Why Alumni are different but a vital formation |
43-46 | Herds, herd formation and learning to leverage the power of the alpha, beta and internal influencers |
49 | The 4 F’s of formation flow: Feel, Fascinate, Future, Flourish |
50 | SWOT – Helpful guide to kick start your formations |
51 | Build, buy or rent – how to think about your tech stack |
54 | Peer to peer secrets to help your formation |
55 | Cheatsheet to use |
56 | Signals of formation and time to leverage |
57 | 13 important tips |
If you would prefer to watch the 8-minute presentation
Links and references in the presentation
- SimilarWeb
- App Annie
- Ask Fatigue Cartoon
- Giphy
- Zooey Deschanel Meme
- Instagram Friendsta – Sinsta
- Cameo
- How Herds Work
Get Help
Get in touch below around how fan clubs, communities, tribes and herds will help your business or charity get in contact below
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