Company Culture Leaders Letter Newsletter

Leaders Letter 106 – Revisiting Ideas To Make The Most Out Of Them

Dear Leaders, something I am passionate about is making the most out of time and energy around ideas generated individually or as a team. 

Zooming out: The computer, the laptop, iPhone and the AirPods wouldn’t have been created and revisited if the ideas were not captured, considered and then strategically picked up and prioritised to come to market. 

Let’s be honest, most ideas end up in the recycling, onto someone’s camera roll or more recently on a Google Sheet or worse still… a Miro board you’ll never revisit or review. 

Sharing Is Caring: As previously discussed, the best companies in the world share their knowledge, they encourage discussion and keeping ideas alive by having references to them and keep a searchable history of campaign success, a live updated section for ongoing projects and roadmaps and product launches centralised in the knowledge centre. 

Despite what you have been conditioned to lately, asynchronous worked tremendously well and encouraged deliberate discussion versus forcing “real-time meetings”.  

Recommended Framework:

There is a process I often recommend to clients, especially cross-functional teams 

Here is my framework I recommend: 

(Review &) Promote  

  • A great idea that needs to be rolled out
  • Likely needs a tweak and prioritisation to promote this idea 
  • Needs full distribution plan (internal and external)  

(Review &) Optimise

  • Good idea that lands well but needs some time to be optimised and made more relevant 
  • The idea will need work to optimise and then planning to release 

(Review &) Revisit

  • Good idea that is not a right now idea
  • An idea that requires work and a time to revisit. 
  • Likely an idea that is more seasonal or would land better at a different time of year 

Without giving away all of my secret sauce, here are a few factors to apply to (Review &) Promote, (Review &) Optimise, (Review &) Revisit. 

Follow On Factors:  

  • Right now idea vs not right now idea 
  • Time Sensitivity – Date Sensitivity  
  • Resources 
  • Quality of idea 
  • The Reward Vs The Effort 
  • Cost 
    (A) “Personal Project” vs “Another Professional Project” Cost 
    (B) Internal Project Cost
    (C) External Project Cost 

There are many methods we waste time, we squander resources and delevel the collaborative work (the impact of reducing collaboration is a serial culture killer), don’t allow short term thinking or first-order thinking negatively impact your department or your businesses ways of working. 

This week improve your work and working environment by making the most out of ideas and the times you co-create and problem solve. 

Thanks and have a great week ahead. 

Danny Denhard

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