Leaders Letter Newsletter

Leaders Letter 6 – The Power Of An Internal Motto

The Power Of An Internal Motto


Dear Leaders,

I hope you had a good and re-energising weekend and ready for the week ahead.

This week I read about how Steven Gerrard (the Liverpool football legend and current Rangers FC manager) created an internal motto for this players to easily understand their change in playing style and helped to guide the team towards winning an important away game in Europe and re-shape their season.

The Motto:
“Own the ball, own the pitch”

Why so effective?
Most likely because it is short, simple and easy to remember.
Yes, it is harder to execute no doubt, however, that is for the management team to create training plans around, train new formations and create playbooks for upcoming matches.
And for the players; to understand easily, to ask questions, to work on and train with in mind and develop their understanding of their teammates and develop their togetherness on and around.

So Why A Motto:
Simple is essential in today’s noisy, feed driven world.
Short helps everyone remember and repeat this and helps to have a guiding principle to follow and concentrate everyone around.

Focus On:
I challenge you and your fellow leaders to create (or revisit) one simple and short motto for your team to get behind and help to guide your team with upcoming changes and a way to understand how you are going to operate for the near future and how it will lead your decision making moving forward into 2021.

Let me know what your new motto is and how you decided your new motto.

Thanks and have a great week ahead.

Danny Denhard