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Can the Stripe community letter create guidance for you and your company?

Stripe released a brilliant and smart seven-page letter for their community, it was an update on the company, what they drove In 2021 and where their next steps are and where they see opportunity. 

At first glance, you can tell this has taken a number of iterations but the most impressive element of the letter is how detailed and directive it is, not just for Stripe (taking a leaf from Bob Iger’s book: lead from press release), its partners and those wanting to be in the fintech community but for the industry as a whole. 

A letter is a format I have written about before, the letter of writing a letter is personal, intentional and provides a map for those who struggle to see a vision through presentations and videos. 

Everyone can create a presentation or a deck with aesthetically pleasing graphs and numerous words but a letter is a statement of intent, a way to appeal to many without death by PowerPoint and donning their caps to the likes of Jeff Bezos who mastered the art of the shareholder letter and Warren Buffett’s excellent shareholder letters, read the four giants section from 2021 letter

What can you take inspiration from for your letter? 

Impact

A brief look back at what you achieved, the product solutions shipped with mentions of partners you are proud of and the impact you’re having. 

Stripe 2022 shareholder letter

Direction

Setting clear product and industry direction is vital for any letter, internal or external. Stripe sets a direction for the industry who have built on its piping and for those wanting to grow moving forward.

Reduce the fears

Cybersecurity and hacking are areas many have unfortunately experienced issues in and are a fear every online business has. Acknowledging the problem and highlighting how you are working on this briefly shows you know your customer and offer peace of mind for your partners. 

Show you understand the future

The creator economy is something many businesses are desperately attempting to be part of and Stripe is part of the foundational layer, be inspired by how they reference and show their part of the largest subscription shift in history. 

Ability to focus

Despite being one of the only companies in the world that can be the partner, the piping and the platform, Stripe has an ability to connect the dots like very few and focus their community on their two core business sides the consumer and the businesses playing their space. The way they word their letter is something to analyse and implement in your writings. 

Reference what people know

Unlike many, the Collison brothers are self-aware and reference what others know and discuss and are an important anchor point for many other founders and leaders to leverage. Turn a perceived negative into a positive. 

Stripes mission

Mission

Stripe’s mission is to grow the GDP of the internet. That means both helping existing economic activity migrate to the internet an$ enabling completely new undertakings that couldn’t exist in an offline world.” Stripe’s mission is aligned with business growth and making everyone successful, if you are a marketplace or offer products with solutions for the customer this is something you will want to borrow and drive people towards. 

Moving forward be inspired to get into a room or shared document and write your thoughts, reference the past, highlight the future and showcase your work while celebrating other successes. If you cannot show your mission and vision know you are going to be looking in the rear mirror and the likelihood is you will struggle to bring the company and potential partners into the future with you. 

The TLDR: Inspire the internal and external customer by writing a brilliant letter showcasing your achievements, your past and the provide a bright future for you and your ecosystem.

Read the full letter below

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