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Manager Coaching Courses

As Focus mission is to fix the broken world of work, we have spoken to a large number of “leaders” and managers about what is broken in their workplace and how we can collaborate on fixing fundamentals to complex problems that they are facing as a business or as a leadership team.

Our dedicated weekly Focus newsletter, leaders letters, helps people with a senior title evolve and become leaders or improve their leadership skills.

The Elephant In The Room

Let’s address the elephant in the room, managers and above rarely receive or seek out management coaching or training.

This is a big problem…

  • for managers
  • for teams
  • and importantly for their businesses.

Why is this a big problem? Your personal development will slow, your career will likely stagnate and your business performance will only hit a certain level.

Managers of all levels and experience require constant improvement, yes you can learn on the job, however, typically you do not improve any of your core skills or arguably, more importantly, your core weaknesses.

How can you improve any baseline numbers or hit targets or KPI’s when you are failing to improve yourself?

Professional Business Requires Coaching

Sports and business have many parallels, the difference is in almost all professional sports you have dedicated coaches, you receive coaching daily for your professional career and the majority of the team you are coached on improving your weaknesses and improving your core skills and then applying this in a team and squad environment.

Even the worlds best and greatest athletes are coached seek help and receive coaching every day!
This should be no different for business professionals.

This very rarely happens in the work setting, the only time this happens is when executives are recommended a coach or a startup is maturing and the investment team seeks out a coach for a founder or the founding team.

Career Stagnation Is Your Problem

Almost every career stagnates at one place or another, this can be more many reasons, the most common; you stop wanting to progress and seek out help, seek out improving your weaknesses or seek out a mentor or a professional coach.

Step up and develop your career!

Put On Your Own Oxygen Mask First

Put on your own oxygen mask is a famous business quote that translates to look after yourself first, this could not be truer notably when it comes to actually helping your team or business improve, if you are not improving yourself, how are you improving others?

Invest In You

One of the big takeaways in talking to leaders is they end up not using their training budget or “wasting it conferences”.

Stop wasting your annual training budget on conferences you learn small and disposable pieces of information or fail to attend because you are too busy.

Get Focus: Professional Management Coaching

Focus offers a tailored package that has been built for managers across all levels, whether you are a:

  • A newly promoted manager
  • A Head of Team or Head of Department
  • A Director who is lacking confidence or delivery is slipping away
  • A VP who is too busy juggling meeting requests and sitting in back to back meetings to develop themselves or their team
  • A C-suite member who has become detached from their discipline or lost their influence over their team.

We work together with you, we then:

  • Build a tailored package to your specific situation
  • Build a growth plan together
  • Build your skills, session by session
  • Build out your confidence and communications skills
  • Build out a set of templates for you to use and roll out internally

The Packages

The Focus 1-2-1 Coaching Packages can be brought in blocks or per session.

Each coaching session is 60 minutes and virtual. Each session is one to one, with homework to improve your skills and actions to tackle and roll out after every session.

No Timewasting! To ensure we are compatible and you want to be coached, we arrange a quick 15-minute session to run your situation and see if we would be a good fit.

The packages can be paid for directly from your business or if you are looking to pay for this yourself this can be set up. This enables you to invest in yourself or your company to invest in your long term success.

Get in touch below to start your coaching with Focus.

Coach Quote Eric Schmidt
Leaders Letter Newsletter

Leaders Letter 43

Have you been the boss for so long you try and boss everything and every situation?

April 5th, 2021.

Dear Leaders,

For the past few months, I have been working more regularly with more founder-led businesses. 

Founder led businesses are notoriously more difficult if you do not know how to ask the right questions and you answer their questions quickly and concisely with a focus on delivery. 

One question that has bubbled up with each founder 

Have you been the boss for so long you try and boss everything and every situation?

The answer is 90% of the time, no, the 10% are the more open and transparent and typically say yes. 

The yes answer is good, they are aware of where they are and know they will be pushed to step back and challenged to understand where to let go.

The 90% have a few more sessions to go, they are unaware of having to control not boss each situation.

The 90% then split into two camps, those who want to change and those who want to control. The controlling group are those who need more coaching and guidance, you need to show where they are being too hands-on, too overbearing, too much talking nowhere near enough listening. 

So the question for you to ask is have you been the boss for so long, you attempt to boss everything? 

If yes, step back, challenge yourself to listen more and understand where you need to take a leap back or leap into action and where possible bring in external help or hire more people to remove some friction. 

Have a good week and remember being the boss doesn’t mean making every decision and kicking every ball it means knowing when to bring others to the table, bringing support in for you and the team and then being clear and concise when delegating. 


Danny Denhard

Friday Focus

Friday Focus – 8th January

In today’s five for Friday, we share five must read or watch pieces of content to set you up for the day ahead.

One – Want to disrupt an industry? Here’s how Haus did it to the wine industry and how they are so quick to create great new product.

TwoThe best books I read over the last twelve months

The list includes: The Netflix no rules rules culture book, The Instagram backstory No filter, Rebel Ideas, Thinking in bets and Trillion Dollar Coach.

Three – The business lesson from Jeff Bezos

Four – How Ring started and why KPI’s are mission-driven vs money driven

Five – Simon Sinek on why now id the time to reinvest ourselves.

Have a good Friday and weekend ahead.


The Most Read Focus Articles In 2020

Here are the top 10 most read and most helpful articles from Focus this year.











Bonus: The Most Discussed With Clients

Leaders Letter Newsletter

Leaders Letter 26 – Productive Working Relationships


Dear Leaders,

How are you shaping up for the end of the year?

In today’s leaders letter, I am going to cover working relationships. What could come under company culture or company performance.

The older you become, typically the higher you progress, the more likely you have to proactively work on your working relationships between colleagues and fellow members of management and leadership teams.

If you are not working on this, you are, unfortunately, likely losing.

Often you will have to develop “productive working relationships”. In life, there are going to be people you just don’t get on with and in the professional world you will encounter this (I know I did) and you will have to proactively work on ensuring you can work together for the best of the company and for the best of your colleagues.

I personally would struggle with two behaviours.

  1. Colleagues who would be ‘independently motivated’, those who would work behind the scenes to put their interests first or proactively work to have dedicated time with the HiPPO to force their agenda through. Providing you get Face-time and zoom-time and build a relationship, you will beat those who don’t work on this.
  2. I would also struggle with people who would be CC warriors, say one thing and then pounce on any opportunity to CC in leaders or leadership teams into emails. This is and will always be unprofessional behaviour.

We all face these behaviours and have to develop our own approach.
The most professional and the best way I found to tackle this is to speak directly to said person and make them aware that their behaviour can and likely will cause issues and typically you both decide how you move forward.

With some individuals, their motivations will not change but it is something you have tackled and typically allows you both to be on the same page and will be able not to let this behaviour creep into your interactions and with your teams.

Throughout my career, I have seen many co-founders drift apart, some co-founders proactively take each other apart, build a CC warrior culture, and lose the company around them based on their working relationships.

One, in particular, was so messy it went into administration from misalignment and distrust of each other. Part of the culture became deciding which founder you would side with and proactively back. For the younger and less experienced it was unfair and uncomfortable. For the older, it became more than work.
This behaviour filters through the business and this behaviour can become the norm if not managed correctly.

When the chips are down and performance is struggling, you need to come together and coordinate fighting external factors, not the internal factors.

Working on relationships is an essential part of the business world, it doesn’t have to be political or have an agenda other than wanting to improve your working environment and remove poor behaviours and subcultures within your business.

In the coming weeks leading up to Christmas focus on:
Planning in sessions where you get to know each other professionally and personally, understand the motivations of your colleagues and when you feel comfortable to have feedback sessions where you have open discussions around how behaviours and actions can influence the company and causes rifts.

As recommended previously, create agreed principles and share throughout the business. Reduce company anxiety levels by reducing friction points, 2021 will hinge for many businesses on company culture driving company performance and how you will fight for the same cause vs internally fighting over many.

Have a good and proactive week,


PS if you need help with company culture, happily get in touch below

Friday Focus

Friday Focus – 27th November

Here are five brilliant pieces of content to help you and your teams for the weeks before Christmas and beyond.

1. Leadership & Understanding Your Team:
Simon Sinek’s: How to leverage your introversion

2. Mentorship:
How reverse mentorship can help make better leaders

3. Mental Health.
LinkedIn’s podcast series This is working – Chef David Chang discusses the impact of the kitchen, forced kitchen closures and mental health

4. Managing Stress:
How stress impacts your brain and body

5. The Hybrid Future
How Dropbox is building towards the virtual first workplace

Rapid Response: A virtual-first workplace, w/Dropbox's Drew Houston Masters of Scale with Reid Hoffman

In-office engagement or remote flexibility? We don't need to choose, says Dropbox co-founder and CEO Drew Houston. Facing the biggest shift in work habits in half a century, Houston has embarked on a radical experiment to reimagine how work gets done. The company's recently announced Virtual First plan dedicates all in-office activity to creative, team-based efforts, rebranding its offices as Dropbox Studios. Individual work will happen offsite, either at home or a self-chosen co-working space. Project teams set their own schedules. The unique opportunity of this moment, Houston says: How do we make work better? Yes, he admits, remote work feeds Dropbox's business, which now includes a collaboration with Zoom as part of a re-thought product roadmap. If Dropbox is going to design for the future of work, says Houston, then its own workforce needs to live in that future, right now.
Company Culture Uncategorized

Isolated Talks – Hidden Leaders

In our second video for Isolated Talks, here is a build on Hidden Leaders.

Find out:

  • If you are a hidden leader
  • What hidden leaders are to their companies away from performance metrics
  • Why hidden leaders are so important to companies
  • Why, when they leave companies, companies really struggle to understand why

Hidden Leaders Video

If you are in the position to help today, please consider helping those who are someone struggling in isolation.

Hidden Leaders Presentation

If you prefer a presentation to flick through, this is the presentation for the video.

Company Culture

Rethinking Office Perks & Introducing Hybrid Perks

In the move to the Hybrid Office, the office perk has been lost for many businesses.

The move to remote first has become a level playfield for others who struggled to offer the same level of perks as other companies.

The Perk Problem

The office perk was often mistaken for company culture, whether that was the ping pong table, the food, bi-weekly healthy snacks, free after work drinks or the office dog.

I strongly recommend you read what is company culture if you are struggling with what company culture really is and what perks are and how they work together but should not be considered the same thing.

Some of the office perks were included in job descriptions and considered in the reason for wanting to join a company over another or whether you stayed in your current role.

If you are lucky enough to be able to hire or looking to expand your hiring, perks will now have to look and act differently and appeal in completely different way, especially if you are connecting into your company’s mission or include as part of your unique company culture.

Craving For Old Normal

There are a number of people who deeply missed the office, they miss their desk, they miss their colleagues, the interpersonal time, their favourite breakout space, their routine and likely even the less fun elements like fighting over meeting rooms and causally gossiping.

There are a number of businesses that crave for their teams to get back to working in the office, to work safely onsite vs the now normal working remotely.

Some organisations are actively developing ways to entice and encourage colleagues back into the office with in-office perks, with more courses, more apps, more flexible working hours while working in the office. There are some companies proactively looking at their office and environmental design to build a new in office working experiences, enabling more space and more open collaboration in the next normal and other fresher ways to encourage teams being back together and an attempt to differentiate against competitors for 2021 and 2022.

Move To Hybrid Perks

The Hybrid Office is a new way and an opportunity to rethink an important element of your company subculture, it is a new path to build out layers of perks and move to what Focus calls Hybrid Perks.

What Are Hybrid Perks?

Hybrid perks are as they sound, a way to reward your employees and colleagues while working remotely, instantly hybrid perks should be available to all and should not be limited to be based in the office. Hybrid perks can include:

  • Offering extended mental health support and paid subscriptions into mental health and therapy apps
  • Expanding out physical health membership and paying for remote classes
  • Offering help with building out your home office, ring lights, microphones and dedicated webcams for improved online meetings (remember important humans cues are being lost with poor video and internet connectivity)
  • Supporting staff with better WiFi connectivity,
  • Ensuring healthy snacks are available and can be delivered to employees homes
  • Localised discounts for local stores
  • You can borrow one of Focus’ offering of an anonymous text helpline for colleagues to have external support.

These are all areas in which Hybrid Perks can help your teams function as well as possible and build a remote company culture that people are proud to refer your company to other people and potential new talent.

So rethink your office perks system and look to build out a hybrid perks programme you and your teams will be happy to receive and be part of.

Want to know more about what company culture is?

Here is the Focus what company culture deck

Leaders Letter Newsletter

Leaders Letter 23: Remote Work Influences On Company Culture


Dear Leaders, 

I trust you had a good weekend and feel refreshed for the week ahead. 

Company culture is difficult, it is a process and something we all strive to improve. 

In what company culture is I dive into what company culture is and what company culture is not. 

A framing and a guide are always going to be helpful to businesses setting out to improve their company’s culture and embrace the important journey you and your colleagues need to go on.

Numerous leaders have commented that remote work feels more transactional. This negatively impacts the company culture and productivity.

What leaders mean by this is having meetings and getting straight to the point and onto the next meeting.

You miss the hallways conversation, you don’t get those brilliantly timed breaks between meetings, you miss that time with the team where you might spitball an idea and it turns into a campaign or a product tweak. 

You have less time and opportunity to talk for three minutes before or after a meeting and you often have to virtually dash between back to back videos calls without making time to talk to your colleagues outside of the product or project you are working on.

I have heard from leadership teams outside of SMT’s, their team meetings and 1-2-1’s leaders are not getting to check in with those who they might have spoken to or actively sought out when in the office previously. 

One manager commented they haven’t spoken to someone they used to see daily in six months. 

A handful of leaders have said they have felt time and work shift to “being more transactional” less personal. 

On the surface, this might have sounded like a proactive step taken from some organisations to ensure work while being at work, but diving into transactional, what professionals really mean is they are not checking in those they were close with. 

Those who might provide a different opinion or perspective or given a guide on what the impact might be to the group of users they might look after. 

With the way you are working currently, are you alienating a number of team members or stifling cross-departmental collaboration? Or is it personally decreasing your ability to make quick and important decisions away from email or a chat tool? 

Is there a solution to checking in or battling back to back transactional meetings?  

Yes, a couple of simple ideas. 

The first dedicate a section of time to be open in your calendar where you have an open room (Zoom/Meets etc) where people can drop by or bump into you. 

The second would be to book in coffee breaks and buddy up, 10-20 minute slots where you find time to chat, discuss projects and enable different conversations. 

A third might be to use an open document (think shared PowerPoint, Google Slides), a mural or miro where you can have some ideas or post-it notes. 

I trust this is food for thought for you and your leadership team.

Thanks and have a good week,

Danny Denhard


Leaders Letters – Ask Me Anything

On Monday 26th of October, I led an AMA on leaders letters, there as a great number of questions and a variety, some will be useful for any business, others are specific for the person’s situation.


Q1. How many times should we revisit our company strategy?

I believe the company strategy should be:

Think: 5 Years, Plan: 3 Years, Action: 1 Year.

I believe you can revisit twice a year but should not completely change.

Your strategy is your guide for the year, this is why tactics can change but the strategy shouldn’t.

I also believe there should only be one strategy not departmental or team strategies as these undermine your core strategy and rarely connect.

Unfortunately, 2020 has been a unique year so each quarter would be acceptable, especially at a tactical level but if you have to keep changing strategy, you are constantly missing the mark for your customers.

If you are constantly changing strategy or constantly changing your company compass no one within your company will know what or where to look for guidance.

Always aim for an Annual Strategy: I like to recommend your agreed strategy has to be signed off by the middle of November. This enables your teams to hopefully end on a high, wrap up important projects and then start the following year with crystal clear action plans on how to hit their goals, their KPI’s and feel like they are making personal progress.

You should then check in monthly and quarterly to know where you are and use the detailed playbook to guide you and your company’s direction.

I will be updating throughout the day with more answers from emailed questions.

Q2. We find that we chop and change our strategy constantly, how do you suggest we combat this?

This typically comes from confidence or consistent weak numbers, if you are part of the management team I would look to raise this and show evidence of this happening and the impact is having. If this is accepted as good behaviour and right then you should look to get external help.

I would create a dedicated strategy stream and build-out for the next 15-18 months, look at leading indicators, make big bets and back these up with all the relevant information. Ask department leads to come up with their plans and fold up to the big bets and roll into your strategic pillars.

Playbook & Two Pages: I am big on recommending detailed playbooks and these should act as your company compass, I would recommend building a detailed playbook, guiding you from what success is to what actions and activities the company will not be undertaking.

I would include the business details like average order value, the trending consumer data, the market indicators, the believes you have with your new products or updates and then convert this into a slick two-page strategy document that is shared to every member of staff. This will take you a few weeks and will feel like hard work but the reward is high. Have it in writing you and the management team will revisit twice a year and highlight the strategy is company-wide and tactically things can change but these tactics will adhere to the agreed company-wide strategy.

Even think about a kick-off for the leadership team to present and collaborate on cross-departmentally.

Q3. Our company has a huge amount of products, we struggle to focus on joining our teams together on what’s important, how you suggest we tackle this?

Pull each department lead into a meeting, create a workshop environment and use this as a time to bring everyone together. Remind the team of the company’s goals and targets and how important everyone is moving in the same direction.

Humans are used to the campfire as it was how we understood that we were safe and eating together helped build trust and bonds, I would use this and ask ahead of time for people to eat the same type of food and drink a similar drink. This is an important trend to keep up and carry on post-workshop.

Ask the department leads to prepare their goals and plans together and work on cross-departmental goals and dependencies. Call out the people who need to work together and how long you estimate these projects to take.

This will align the teams if you have strong enough leaders. If you need to bring in their number two’s or team by team organise this (remotely doesn’t mean you cannot leverage this and actually tools like Miro and google docs are easy to open up to all).

Some management teams never onboard and change the way they work, this is where management team training and management team development is priceless.

Q4. What is the one thing you think people get wrong about building a people-first company?

Almost all business that attempts to shift focus to people first think its a quick job, it is not. It takes time, training and a lot of patience and positive energy. If you suggest you are a product first business and try and shift to people, this will be shifting importance away from delivery and for some remove their spotlight, it is important to understand if this is a problem and tackle headfirst and replace that feeling of being most important.

Don’t expect a quick turn around, but be confident, have open communications and ensure everyone is along on the journey. Don’t rely on perks to be a level playing field and think about how you will reward a hybrid office, consider how you can send packages out and make the playing field level for everyone.

Q5. Our team is struggling with burn out and fatigue, what would you recommend?

I’m sorry your team is struggling, it is almost November and we have been through a huge amount. For many November feels the same as the hectic Christmas we all seem to suffer from most.

I can safely say everyone I have spoken to or have connected with has said the same. There are a number of businesses that are giving extra time off, slack encourages to take a Friday off a month and heard good things about this.

Free or extra time away can feel daunting if people have pressing deadlines, there are a few options around mental health support partners and giving people time to take a couple of hours off per day.

I would try and keep these rules formulaic so everyone has the same opportunity. Ensure your leadership team follows the same suit and rewards teams for taking time away or breaks. This will ensure this becomes commonplace and widely accepted and celebrated.

I would recommend helping teams know that it is ok to reduce down meetings, reduce down early morning meetings and suggest earlier finishes especially with the time changes happening.

I would suggest making more time for fun where it makes sense. It’s probably planning season, so addressing planning stresses upfront and reduce down the mad dash will help everyone.

Q6. Where do I start first with improving company culture?

Without specifics, this is how I recommend approaching improving company culture without external help. Send a survey around to your teams and ask for feedback on what the problems are. Questions can include how they are performing, how they interact with colleagues, how they feel within the company, what can be improved and what can start, stop and continue.

Pulse surveys can be tricky especially around benchmarking baselines, the more open feedback to begin with the better the questions can be.

I typically find many bosses struggle with EQ and need help or an additional person to be at hand to help, many people are wired their problems have to go through their manager and if they go above or around their boss it causes friction, ensure this is not the case. Skip 1-2-1’s (skip a line of management and go to bosses boss) can be good but also reduces the managers and colleagues, if you can make the time and ask for transparent feedback this will help open up numerous eyes and build more trust and transparency.

Ask your department leads to breakdown any issues they understand to be a problem and collate together and categorise and then prioritise.

Ask for internal influencers to fill in the dots and consider to appoint a dedicated culture community manager (

Communication is the most vital part of this and being open and admitting any issues you are tackling with important progress updates will ensure colleagues take this seriously.

Q7. What is the most difficult part of company culture?

People and culture is a huge evolving area of your business.

Everyone has opinions, not everyone will think they need an opinion, many will think their opinions should count more.

The most challenging for many organisations I speak to is communication and getting cut through. I highly recommend building principles with communication as an essential pillar.

What company culture is post ( will really help shape your thinking.

I believe subcultures and environments are the most tricky to fully understand and develop out especially remotely however with the right process and good people around you it is possible to help improve company culture and get everyone backing the move towards improving company culture.

Leadership have to be fully on board with company culture and not just disagreeing and committing, they have to live and breath it and promote it constantly, repetition is essential especially from the most senior leaders.

Q8. Which startup seems to get it right every time?

Peloton (, they missed the mark with their ad around a year ago ( but it was brought to live with Ryan Reynolds and his spin off ad. Both had huge positive impacts on sales.(Ryan Renyolds ad

they are so Apple-like in their products, their aspirational brand and connecting their customers to high profiles instructors and together with leaderboards and hugely expensive product that is the envy of your friends. Peloton business is built based with ambassadors throughout it. Brilliant.

Q9. What was the biggest business lesson you learnt from your most senior role?

Customers over Competitors

– Jeff Bezos and Amazon are famous for creating what I call prime expectations, they make the Amazon service so compelling with speedy “free” delivery and “fair” prices you are brought in. I genuinely believe Amazon when they say they put their customers first and are customer-obsessed, by obsessing over your competitors you are looking at the wrong indicators, competitors are important and competitors analysis and keeping on top of changes will help you but your customers will be the best indicators and best source of inspiration.

The next and every product huddle or every leadership meeting, you should always ask first, “how are we improving our service for our customers” and “what is our next big bet to improve their experience”.

Revenue only ever comes from relevancy, not relevant = no revenue.

Q10. Where do you think companies go wrong with growth teams?

A few things,

1/ Instant results, Growth = returns but over a few months, you need to set the team up to succeed. Some are lucky but those tend to slow over time.

2/ Growth cannot make a bad product process and bad marketing better quickly, this where some companies try and focus Growth and they will instantly face fight back. Growth should be a SWAT team that are specialists at uncovering issues, developing and testing different solutions and once they find the sweet spot ramp up.

3/ The biggest misconception is Growth is part of something else.

Growth has been a term that confuses many, it can mean sales, it can mean performance marketing, it can mean product.

Remove the confusion, I am a huge fan of what I called silicon valley growth, a dedicated department that has a core set of people to work on problems and opportunities and bring in the right supporting experts from the internal teams, so if it needs product marketing internally and externally bring in the strongest product marketer.

Growth should not replace Marketing in my opinion, it should compliment it, likewise with Product, it should work hand in hand, Marketing is there to acquire all of the customers and drive into the funnel, Product should convince those in the funnel and build out loops to drive usage and increase sharing, whereas Growth should be there to work on those who are not convinced fully and work on edge cases to increase usage and if retention is not owned then help with retaining the user.

Growth will need a quarter to get set up and buy-in and then with the right team will start making the company engine speed up and drive the flywheel. I personally like Growth to constantly be looking to innovate and try to develop something that everyone will get excited about.

Growth as a department is an investment but one that will reap the rewards with backing from teams and departments.

Focus Growth Info:

Q11. What is the one thing companies don’t do enough?

From experience, it’s officially auditing internally, audits are by far the most important and enlightening part of improving companies if you are not reviewing your work or departments how can you improve?

Numbers are important but there are far more factors than just numbers and performance trendlines, knowing what makes your company and departments tick or fail will help you improve and optimise far more quickly. It is essential to me that companies get help with setting up audits.

Here is the Focus Audit Approach

Q12. How do I fire my co-founder?

This isn’t something I would be able to recommend a legal perspective on however I’ve worked at businesses where this has had a huge business-changing impact.

Firstly I would seek legal advice and understand every step.

Secondly, I would understand the business impact and how you and your business can put safety measures to take over the work and deliver on your goals.

Lastly, I would advise to bring in external support, to set up support for colleagues and someone to talk to about it and to help you realign your business.

Once this change is made, your business won’t magically be better for everyone. Take note and help set up everyone for success by the support and with frameworks.

Best of luck

Q13. What are the work podcasts you never miss?

1/ The anxious achiever from HBR is probably the best validating most work-related pod,

2/ a16z sixteen minutes is good for a roundup and thought starting

3/ Invest like the best offers you something unique, really enjoying founders field guide.

4/ Pivot podcast with Kara Swisher & Prof Scott Galloway

Q14. What is a space that doesn’t get much exposure but is exciting? (Ideally b2b)

A space to look out for is video and audio within the b2b space.

Keep an eye out for software like jamm, pragli, & remotion all bringing a different approach to zoom or teams for meetings.

I like where is taking the video meeting and challenging zoom. So many opportunities in this space, especially whilst no one is doing it right

Q15. Managing upwards vs managing downwards – which is most important as a leader?

For less experienced (managers or leaders) managing down and around you.

Why? You are there to manage the team members and the direction of your team or department and help the other leaders drive the business forward.

If you and your fellow leaders don’t get on or do not align you impact your business far more than you can imagine.

Many less experienced managers are too concerned about their boss or bosses boss opinion, this doesn’t help you or your team to deliver brilliant work and often you forget to lead your team and develop the team.

Managing upwards is a skill you (should) develop over time and if the senior management team didn’t trust you you wouldn’t be in the role and if they lose the trust they will let you know quickly.

For more experienced and the super senior, I believe managing below you is more important. Why? You are there to coach, mentor and help your team make better and smarter decisions to get the best performance for your business.

Managing upwards is important and managing expectations is tricky but without your team delivering it will be very difficult to manage them and their expectations.

Q16. What would you do if you run an in-person conference company?

This is something I think a lot about especially with the number of self-learning professionals will have to do in 2021.

The ROI of attending an all day online conference will be hard to justify vs spending in other areas. I have been there when you have to justify why you signed off a team member attended a conference or on a training course vs something else.

I would look to find the best platform available and get together a great range of speakers from all different size brands. Make sure every speaker makes the talks actionable.

I would also consider inviting great storytellers over just a name everyone knows or a logo everyone recognises.

AKA Deliver the best possible conference online but better than just a zoom chat or something they could find on a podcast or YouTube.

We are all suffering from zoom fatigue or content overload. Charge for the event, go into niches, create experiences – so send supporting content, send physical objects where possible and safe and offer something that can complement the talks.

Q17. Is there an area you are excited about in 2021?

Yes! Other than audio which is set to boom (, I would say cloud gaming for professional reasons. Cloud gaming is moving towards social and some games will be social first then gameplay, this came from fortnite and is set to continue with other super popular games.

I would also say hyperlocal is something that has a huge opportunity, especially with dark stores and the opportunity to make the high street an experience space. I said in my Must Reads newsletter ( if I was advising a big company, I would be looking at the local high street and plotting to take more space and adopt the Amazon approach to compete with them and bring loyalty to local customers and fans.

FWIW Loyalty and retention are going to be key to growth for the next 24 months.

Q18. What is your key management tip for startup employees?

Manage your time wisely. Go fast but be deliberate. Be transparent and open with everyone.

More specifically for management and leadership tips for founder-led startups.

A general rule of thumb with an active founder or founder who oversees product, managers need to manage up as much as down and around them.

From experience and helping businesses, founder-led companies can be extra work and effort because the founder wears many hats, typically hides their flaws and the company set up is less than optimal. Founders tend to feel more responsible and feel like they need to across everything, this can feel very challenging for leaders at any level of startups.

Investors apply a lot of pressure which is then passed through the org. Founders do not always get support, coaching or mentoring, so they often have to learn on the job.

If you are middle management or new to management but want to transition into a leader, I would recommend following something like a 70% – 20% – 10%.

70% for the team: The team will need you around, will require guidance and like to know you are involved and collaborating and championing you.

20% for management: 20% as you will need to manage expectations, delivery and costs. Middle management can be tricky and being succinct and deliberate with communications is vital.

10% for yourself: To protect yourself, make time to get your own work done and importantly develop yourself. This is something that is lost and developing your knowledge, your skills and your muscle memory will be essential in different moments and needs of leadership

Q19. Which companies are “getting it right” for – Brand – Product – Culture?

– Brand: Apple (haven’t missed at all in 2020) and Peloton. Gymshark from the outside have done some stand out campaigns (they own LinkedIn feeds)

– Product: TikTok (best product for years), Miro (finally making it out of the design bubble) & muse app (new chat app, is more of a canvas than a stream of bubbles)

– Culture: 2020 has been such a difficult year I would have to say many of the firms who went and allowed their teams to work remotely and sent all the equipment they needed. There are a number of brands that went asynchronous and have set their teams up to succeed for the next 18 months.

Q20. Who is getting it wrong?


– Brand – Premier League, they have charged fans too much for games alongside their broadcasters and will impact the clubs and the fans for the next few years. It just doesn’t make sense to add more expense to people who are struggling the most. (link –

– Product, Google have had recently rolled their confusing new rebrand of all of their products, will make perfect sense internally, makes no sense externally. Google need to crystal clear of their offerings and why us it. Google meet has a lot of potential but doesn’t compete (link –

– Culture – coinbase dropped the ball a few back and saw 5% of staff leave (Link –

Q21. What is your routine/what advise would you give to maximise productivity?

3 steps

1. Get a notepad and pen, columns left to right, client / project column a, task and explainer column b, due date column c, priority column d and done column e. It’s essential to tick off and cross work with pen, its a dopamine kick your brain is wired to want and rewards you.

2. Take and make notes, moved to a centralised system (like apple notes or notion)

3. Create a personal wiki: Revisit notes regularly and link to other notes, keep an update. Whether this is in notion or a google sheet or something else.

I wrote a blog post recently you might appreciate

Q22. What do you recommend to help improve a team?

Here are a few quickfire tips:

1. Get around the campfire. Eat and drink together (works remotely too)

2. Problem solve together

3. Celebrate together

4. Have competitions. Take quizzes regularly.

5. Create a department session where you get to know each other. Ask the most senior to go first. Have quick-fire rounds regularly