Leaders Letter Newsletter

Leaders Letter 13 – Fight, Flight, Freeze

Fight, Flight, Freeze


Happy Monday.
Tomorrow is September, have you started Q4 and 2021 planning yet?

You have likely heard of fight or flight, there is a third called freeze. From twenty years of professional work and working with leadership teams over the last ten years, it is important we apply these human reactions into the business world.

Fight is the best when you are winning and needing to pick up performance. Fight can have negative consequences if poor culture or lack of agreement on strategy and direction, however, these tend to show that people care and want to succeed.

Flight can be typically associated with staff entering and leaving the business.
Flight is not always a bad reaction or reflex, it can actually be positive. Remember one toxic person can impact a team, department or business for a number of months.

Freeze is likely one we do not frame in the right way, I think of this as performance anxiety, when teams do not know how to shoot or delivery anymore.
Freeze is probably the current default reaction within your teams especially with lockdowns, current performance or after a long tiring year.

These reactions all have a performance impact and knowing what phases project, campaigns and teams are at will help drive the business forward.

Focus on: Stepping up as a leader and address Freeze, consider how you could change help the team, bring in a coach or mentor (or agency).  

Have a good week and speak to you next Monday,